Getting Results

Making Connections with ScanLife

Our research has proven that most mobile users have already started to "hit the wall" when it comes to finding new content on the phone. We scan headlines, check the weather and access local maps. But there's so much more the phone can offer.

The good news is ScanLife can help. And mobile internet users want our help.

In fact, 94% of mobile internet users with a camera phone are interested in using ScanLife to access mobile content and information. The reason is simple: ScanLife is solving a basic and universal need - to make the experience easier and faster.

Tips for a Great User Experience

Deciding how to use ScanLife can sometimes be overwhelming - so where do you begin? Our technology has been created to help you activate on mobile any way you choose. So here are a few things to help get you started:

1. Value Gets Results
   People use ScanLife for a number of reasons
   • Convenience: Information is power - especially for someone who's on the go and needs a helping hand. Whether it's an e-ticket with real-time flight updates or a can of soup with recipe ideas at the supermarket - if it's relevant, it has value.
   • Entertainment: Being on the go sometimes means standing still. And nothing beats having easy access to news, photos or a mobile game of Soduko.
   • Exclusivity: Everyone wants to feel special. The cool thing about scanning a code is that you have to do something to get something. Discounts, access to events or insider information - it's all worth something. Especially if you can't get it anywhere else.
2. Communicate the Value
   User response is greatest when there's a call to action and the 2D code is a natural extension of the medium it's placed in. Entice people to scan the code by telling them what's in it for them.
3. ScanLife Awareness
   2D codes will quickly become a consistent visual element signifying mobile content to the consumer.
   There are three ways to tell people how to download ScanLife:
   
   
   

   Example of Download Instructions

   • Text SCAN to 43588
     (this is provided by ScanLife
     at no extra cost and provides customized directions for each of the major carriers )
   • Go directly to www.getscanlife.com
     (available for certain carriers)
   • Look for the ScanLife icon on the phone:
     
     Available on preloaded phones